I currently work with Gerald Slaven on their overarching digital strategy and website maintenance. When I began my time here they were in the process of trying to work out how to build a new group website, and after many months of going back and forth with a designer and not fully understanding the next step, asked me to help.
I took over all communications with web designers, developers and data providers to get the site built and functioning. I researched and wrote all content for the new site and organised all data feeds, layouts, calls to action and the small details such as customer journey and making sure all looked and felt easy for the consumer.
Once this project was finished and live we moved on to SEO building fortheir Holden website. The CDK platform is one that I am very familiar with and with the updates to their SEO we were able to achieve some impressive lifts to their traffic and conversions.
We continued on to upgrade and rebuild their Volkswagen site and make everything tick over and link in as it should. We worked with the Manufacturer on this one for compliance and approvals.
Now that all sites are updated onto modern platforms with up to date technology and SEO is in place we engaged the guys from Webential to help with a complete ongoing SEM strategy to drive traffic to their main site. This has served to not only increase traffic, conversion and stickiness across all sites, but increase leads and decrease bounce rates.
With the websites now humming along, I am now maintaining all 3, writing regular blog content to keep the SEO moving and also starting to look at the ROI on their classified 3rd party sites.
Below are a few of the results we have been able to achieve with a long term strategy and achievable goals.
- A brand new Group website
- A brand new VW site – Manufacturer complied
- An increase in Web leads
- An increase in web sales
- A 50% increase in Organic traffic
- A decrease in response times