How many phone calls do you get a day telling you XYZ company can get you on the first page of Google? Or ABC can post on Facebook and get you more likes? I know in my years as an Internet Director for a large Corporation I have had many phone calls along this line and I always think to myself, How?? You don’t know my business, You have no idea about my strategy, and most of you aren’t even in my Country, let alone in my state.. So why then would I trust the most important part of my Business, My Brand, to a voice on the end of the phone? Unfortunately many companies do, and pay the price in the end.
Why? Well, When you finally come up for air and start thinking of ways to grow your business it can be daunting. When you began, Newspaper was at the forefront of advertising that engaged your potential clients, you knew exactly where your clients would be at any given time, and you were the expert at where to spend you money to gain the traction you needed. Now you’ve looked up the Digital world has taken over. You can’t seem to pin point where your clients are looking, you’re unsure of how to navigate this space and everyone around you seems to have an opinion of what Snap chats you should do, how many Facebook likes you should have or the volume of Instagram followers you need to make an impact, but do they know you?
Remember – Never gamble with who looks after your business, your brand, your identity. Especially to an unkown voice on the phone not willing to get to know you. It is the most valuable part of your company, and you need to ensure that the integrity of that brand stays true to your mission statement, your values and your morals no matter how the environment changes.
We’re all time poor,i get that, but looking for someone that can just “do it for us” is a recipe for disaster. Anyone calling you, or sprouting they can do this for you effectively with no input from you cannot be true to your brand and the world you live in. They simply can’t engage your potential customers in this new world without you being a little involved to control your message.
It’s ok not to live in the digital space, it’s even ok not to like it very much, as long as you have a passionate partner guiding you through the maze that is the internet of things. It’s ok to need help in these areas and there are plenty of people to help, as long as you help them understand who you are and what you’re about. Don’t let anyone dilute the brand that your blood, sweat, tears and aching muscles built up just to get you some statistics without showing you the return.
The digital age can be magical, wonderful and is ever changing and you can appreciate it’s magnificence from a distance just as easily as you can if you are neck deep in it’s algorithms, just choose the right consultant whose experience and passion matches your own, and most importantly make sure they speak your language so you understand a little about what they’re achieving.
It’s not all about being “Liked” it’s still about customer “Engagement”.
